🌿 Say Hello to Slow Fashion at Razels!

We’ve got big news, y’all—and it’s the kind we’ve been so excited to share! Razels is growing, evolving, and becoming more intentional than ever. While we’ll always love our ready-to-ship Western boutique staples (they’re not going anywhere!), we’re thrilled to introduce something new that’s close to our hearts: slow fashion.

What is slow fashion?

Slow fashion is all about quality over quantity. It means being thoughtful—about materials, production, and the people wearing it. It’s clothing made with care, not rushed through machines. And most importantly, it’s designed to last and to mean something.

At Razels, slow fashion means:
✨ Made-to-order pieces (so there’s less waste)
✨ Ethically sourced materials
✨ Designs that reflect your lifestyle, values, and vibe
✨ Supporting your one-of-a-kind style

What’s New in the Shop?

We’ve added a whole collection of made-to-order pieces you won’t find anywhere else:

🌵 The Crazy Chicken Lady Collection – For our proud backyard bird mamas and lovers of all things quirky and cluckin’ adorable!

🏕️ Hiking & Horn Hunting Tees – Inspired by open trails and muddy boots, made for those who feel most at home outside.

💤 Pajama Pants with Matching Flip-Flops – Cozy meets cute! The ultimate lounge set for slow mornings and comfy nights.

☕ Coffee Mugs & Tumblers – Featuring designs for cowgirls, campers, and chicken lovers alike. Perfect for gifting (or keeping)!

Whether you're searching for something cozy, bold, practical, or just plain fun—our slow fashion pieces are designed to make you feel good inside and out.

Why We’re Making the Shift

When I started Razels, I wanted more than just cute clothes—I wanted meaningful pieces that told a story. After welcoming my own little cowbabe, Jernie Grace, and navigating life’s unexpected turns, I realized how powerful it is to create items that are truly intentional. That’s what this shift is all about.

We’re building a brand that honors the everyday beauty of being you—whether that’s rocking pajamas with your littles, sipping coffee on the porch, or heading into the wild.

Thank You

Thank you for being part of this journey. Whether you’ve been here from the beginning or are just finding Razels now, we’re so glad you're here. Slow fashion is just the beginning, and we can’t wait to show you what’s coming next.

With love & Western flair,
Amber + The Razels Team 🤠